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• Performance Indicators

  50 points
  • Performance indicator 1Proficient8/10
    • Novice0 to 3
    • Developing4 to 6
    • Proficient7 to 9
    • Exemplary10

    “A loyalty program rewards repeat purchases, so I would tie points to the gear hikers already replace every year, like boots and water filters.”

    At 1:10 in the transcript

    Why it landed here. Explained the indicator and applied it to the store's goal.

    To reach Exemplary. Back the idea with one number, such as what a typical hiker spends in a year.

  • Performance indicator 2Developing6/10
    • Novice0 to 3
    • Developing4 to 6
    • Proficient7 to 9
    • Exemplary10

    “The store should also use social media.”

    At 2:05 in the transcript

    Why it landed here. Named the idea but did not explain how it works or who it reaches.

    To reach Proficient. Pick one platform, say who it reaches, and describe the first post.

  • Performance indicator 3Proficient9/10
    • Novice0 to 3
    • Developing4 to 6
    • Proficient7 to 9
    • Exemplary10

    “A starter bundle under one hundred dollars lowers the risk of a first purchase, and the margin still covers our costs.”

    At 2:50 in the transcript

    Why it landed here. Tied the price to the customer's risk and to the store's costs.

    To reach Exemplary. Say the margin math out loud to reach the top level.

  • Performance indicator 4Proficient7/10
    • Novice0 to 3
    • Developing4 to 6
    • Proficient7 to 9
    • Exemplary10

    “Every first-time buyer gets a greeting and one question: what trip are you planning?”

    At 3:25 in the transcript

    Why it landed here. A clear step that applies the indicator, though it covers only the sales floor.

    To reach Exemplary. Extend it past the sale, such as who contacts the buyer after the trip.

  • Performance indicator 5Developing5/10
    • Novice0 to 3
    • Developing4 to 6
    • Proficient7 to 9
    • Exemplary10

    “The store could track how it is going.”

    At 4:10 in the transcript

    Why it landed here. Mentioned measuring results without saying what to measure.

    To reach Proficient. Name one measure, like repeat purchases in 90 days, and how the store would check it.

• Solution

  24 points
  • UniqueProficient6/8
    • Novice0 to 2
    • Developing3 to 5
    • Proficient6 to 7
    • Exemplary8

    “Instead of a discount, give each buyer a trip checklist with a gear care tip every season.”

    At 5:00 in the transcript

    Why it landed here. A fresh angle that fits this store's customers.

    To reach Exemplary. Make it something a competitor cannot copy, like a gear care clinic only this store hosts.

  • PracticalProficient7/8
    • Novice0 to 2
    • Developing3 to 5
    • Proficient6 to 7
    • Exemplary8

    “The checklist is a one-page insert and a monthly email, so the store can start with the staff it has.”

    At 5:35 in the transcript

    Why it landed here. Realistic for a small store to launch.

    To reach Exemplary. Add what it costs and who sends the email each month.

  • EffectiveDeveloping5/8
    • Novice0 to 2
    • Developing3 to 5
    • Proficient6 to 7
    • Exemplary8

    “This should bring customers back.”

    At 6:10 in the transcript

    Why it landed here. Linked the idea to the goal only in general terms.

    To reach Proficient. Say how many returning customers the plan should add, and by when.

• Career Competencies

  18 points
  • Critical ThinkingProficient5/6
    • Novice0 to 1
    • Developing2 to 3
    • Proficient4 to 5
    • Exemplary6

    “The store already has these customers' email addresses, so the cheapest first step is the one it does not have to buy.”

    At 6:40 in the transcript

    Why it landed here. Used what the scenario gave to choose a low-cost start.

    To reach Exemplary. Weigh one risk, such as emails going unopened, and say how you would respond.

  • CommunicationProficient4/6
    • Novice0 to 1
    • Developing2 to 3
    • Proficient4 to 5
    • Exemplary6

    “In short: reward the repeat buyer, teach them to care for their gear, and measure who comes back.”

    At 8:20 in the transcript

    Why it landed here. A clear closing summary in complete sentences.

    To reach Exemplary. Open with the same three-part summary so the judge hears the plan from the start.

  • Decision MakingDeveloping3/6
    • Novice0 to 1
    • Developing2 to 3
    • Proficient4 to 5
    • Exemplary6

    “I think the loyalty program is probably the best choice.”

    At 7:15 in the transcript

    Why it landed here. Made a choice without comparing it to another option.

    To reach Proficient. Compare your choice with one alternative and say what the store gives up.

• Overall Impression

  8 points
  • Overall ImpressionProficient6/8
    • Novice0 to 2
    • Developing3 to 5
    • Proficient6 to 7
    • Exemplary8

    “Thank you for your time. I am happy to take your questions.”

    At 9:10 in the transcript

    Why it landed here. Professional and composed for most of the presentation.

    To reach Exemplary. Keep your eyes up through the closing and do not rush the last minute.

A practice estimate, never an official DECA score. The total is added up by MCBA's own code, never by the model.